SERP Analysis: UCMJ Article 120 – Military Sexual Assault Content Visibility

The search results for “UCMJ Article 120” show a highly saturated legal content environment centered around rape and sexual assault charges within the military justice system. This is one of the most frequently targeted military legal queries, and the competition reflects both urgency and legal complexity. Nearly every result in the top 100 comes from either defense firms, official military resources, or educational/legal institutions offering definitions and consequences.

1. Content Source Breakdown

  • Private law firms dominate the results, especially well-known names like Jordan UCMJ Law, UCMJLaw(.)com, McLain Military Lawyer, and Gonzalez & Waddington. These firms frame Article 120 as one of the most serious and career-ending charges.
  • Government and military domains (.gov, .mil) such as SAPR.mil, House.gov, and AFJAG.af.mil provide legal definitions, procedural explanations, and policy references.
  • Academic and nonprofit publications from institutions like Harvard Law, George Washington University, and Protect Our Defenders contribute broader systemic critiques and policy analysis.
  • Video content is used extensively by law firms to reach emotional and informational decision points, often embedded with specific Article 120 cases or defense strategies.

2. Recurring Snippet Themes

  • Maximum punishment language: Most firms cite dishonorable discharge, loss of benefits, long-term confinement, and lifetime sex offender registration.
  • Burden of proof focus: Multiple sites mention that military sexual assault convictions may occur with minimal physical evidence or eyewitness testimony.
  • Statutory structure: UCMJ Article 120 is consistently outlined with subsections for rape, aggravated sexual contact, and abusive sexual contact.
  • Comparison and strategy: Some results compare Article 120 with Article 125 (sodomy) or Article 134 (adultery), positioning defense through procedural nuance.

3. User Intent and CTA Alignment

  • Defense-seeking users are clearly targeted. Most content is directed at active-duty service members under investigation or recently charged.
  • Consultation offers are aggressive: Calls to action such as “contact now,” “90 percent acquittal rate,” or “former JAG prosecutor available” are highly visible.
  • Little educational pathing: While the law is quoted or summarized, few pages walk the user through what actually happens after an accusation is made.

4. Observed Content Structure

  • Article-based content clustering is common, with entire subdomains or sections of websites built around Article 120 and its subarticles (like 120b for child sexual offenses).
  • PDFs and manuals from military and federal sources present full legal texts without interpretation or engagement tools.
  • Multimedia expansion includes explanatory videos, testimonial narratives, and downloadable strategy guides, but only on a few select private firm websites.

5. Gaps and Strategic Opportunities

  • No neutral explanation hubs: Most pages are either selling a defense service or quoting statutory language without interpretation. A balanced, third-party breakdown would stand out.
  • Lack of base-specific content: Few pages localize content to installations (e.g., Fort Bragg, Camp Pendleton) where charges occur, leaving a gap in geographic targeting.
  • Few process maps or timelines: Snippets rarely describe what a service member can expect in terms of investigation length, pretrial restrictions, or evidentiary standards.

Final Insight

The search environment for UCMJ Article 120 is highly saturated, narrowly focused, and heavily weighted toward immediate defense marketing. The legal and reputational risks surrounding military sexual assault charges are clearly reflected in the volume, urgency, and legal positioning of visible content. Still, there is room for improvement in informational depth, structural clarity, and geographic segmentation. A firm or nonprofit that delivers clear timelines, unbiased guidance, and visual explainer content could easily differentiate itself in a field currently dominated by hard-sell defense messaging and statutory reposting.

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